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UNIVERSITAS INDONESIA
PENGARUH BRAND AWARENESS,
E-WOM, PERCEIVED RISK,
PERCEIVED EASE OF USE, DAN
PEER INFLUENCE DI TIKTOK
TERHADAP PURCHASE I...
SKRIPSI
FAKULTAS EKONOMI DAN BISNIS
2025

Skripsi

Pengaruh Brand Awareness, E-WOM, Perceived Risk, Perceived Ease of Use, dan Peer Influence di Tiktok terhadap Purchase Intention Generasi Z pada Produk Somethinc di Jabodetabek

The Influence of Brand Awareness, E-WOM, Perceived Risk, Perceived Ease of Use, and Peer Influence on Tiktok on Generation Z's Purchase for Somethinc Product in Jabodetabek

Sabina Prameswari Azis - ; Fandis Ekyawan (Pembimbing/Promotor) - ; Sri Rahayu Hijrah Hati (Penguji) - ; Aswin Dewanto Hadisumarto (Penguji) - ;

Tidak Tersedia Deskripsi


Ketersediaan

Call NumberLocationAvailable
S 16049PSB lt.2 - Karya Akhir1
PenerbitDepok: Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia 2025
Edisi-
SubjekBrand awareness
Perceived risk
Puchase intention
Perceived Ease Of Use
peer influence
e-WOM
ISBN/ISSN-
KlasifikasiNONE
Deskripsi Fisikxv, 108 p. : il. ; 30 cm
Info Detail SpesifikSkripsi
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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