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The Nature of Fit and the Origins of "Feeling Right": A Goal-Systemic Perspective
This article considers the notion of regulatory fit from a goal-systemic perspective. It is suggested that regulatory fit, as Avnet and Higgins (2006) define it, corresponds to a match between a person's activity and his or her (background) process goal of pursuing an (focal) attainment goal in a desired manner. The author considers prior regulatory fit data from this perspective and raises additional issues for further research and theoretical elucidation.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JM4306 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | Chicago: American Marketing Association 2006 |
|---|---|
| Edisi | Vol. 43, No. 1 (Feb., 2006), pp. 11-14 |
| Subjek | Decision making Metacognitive Experience Goal Systems |
| ISBN/ISSN | 0022-2437 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 4 p. |
| Info Detail Spesifik | Journal of Marketing |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas |