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Response to Comments on "How Regulatory Fit Affects Value in Consumer Choices and Opinions"
In this article, Avnet and Higgins provide a response to the feedback and comments on their earlier work titled "How Regulatory Fit Affects Value in Consumer Choices and Opinions." The authors address the critiques raised by scholars and clarify key aspects of their regulatory fit theory, particularly how the fit between consumers' regulatory focus and the way options are presented can influence their choices and perceived value. They reaffirm the importance of understanding motivational processes in consumer decision-making and emphasize the broader implications of regulatory fit for marketing strategies. Additionally, the article discusses further theoretical developments and potential future research directions in the field of consumer behavior and marketing research. This response contributes to a deeper understanding of how motivational alignment impacts consumer preferences and decision-making processes.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JM4306 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | Chicago: American Marketing Association 2006 |
|---|---|
| Edisi | Vol. 43, No. 1 (Feb., 2006), pp. 24-27 |
| Subjek | Marketing research Value perception Consumer choices Consumer Opinions |
| ISBN/ISSN | 0022-2437 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 4 P. |
| Info Detail Spesifik | Journal of Marketing |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas |