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A New Reviewing System for "Journal of Marketing Research"

Winer, S. Russell - ;

This article introduces a new reviewing system for the Journal of Marketing Research, aimed at improving the efficiency, transparency, and quality of the editorial process. The author discusses changes in manuscript evaluation procedures, including reviewer selection mechanisms, evaluation standards, and approaches to expedite publication while maintaining scholarly integrity. The new system is designed to support the advancement of high-quality marketing research and enhance the experience for authors, reviewers, and editors.


Ketersediaan

Call NumberLocationAvailable
JM4306PSB lt.dasar - Pascasarjana1
PenerbitChicago: American Marketing Association 2006
EdisiVol. 43, No. 2 (May, 2006), pp. 135-136
SubjekPeer review
Journal of marketing research
Manuscript Evaluation
Publication Process
Research Quality
ISBN/ISSN0022-2437
KlasifikasiNONE
Deskripsi Fisik2 p.
Info Detail SpesifikJournal of Marketing
Other Version/RelatedTidak tersedia versi lain
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  • A New Reviewing System for "Journal of Marketing Research"

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