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Monetary Incentives and Mood

Researchers have long debated the methodological necessity of monetary incentives in experimental research. The current work shows that financial incentives not only can fail to improve task performance but also can worsen it. Three studies verify that incentives can elevate mood and that this mood enhancement contributes to worsened task performance. The authors discuss implications for the use of incentives in experimental research.

Ketersediaan

Call NumberLocationAvailable
JM4306PSB lt.dasar - Pascasarjana1
Penerbitchica: American Marketing Association
EdisiVol. 43, No. 2 (May, 2006), pp. 267-275
SubjekConsumer behavior
Decision making
ncentive Theory
ISBN/ISSN0022-2437
KlasifikasiNONE
Deskripsi Fisik9 p.
Info Detail SpesifikJournal of Marketing
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data