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Introduction to the Marketing Science Institute Special Section on Academic and Practitioner Collaborative Research
This article serves as an introduction to the Marketing Science Institute’s special section on academic and practitioner collaborative research. It highlights the importance of bridging the gap between academic research and real-world marketing practice, emphasizing the value of collaboration in generating actionable insights. The article sets the stage for the following contributions that explore various aspects of such collaborations in the marketing field.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JM4306 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | Chicago: American Marketing Association 2006 |
|---|---|
| Edisi | Vol. 43, No. 4 (Nov., 2006), pp. 515-517 |
| Subjek | Journal marketing research Behavioral Economics in Marketing Marketing science Marketing behavior |
| ISBN/ISSN | 0022-2437 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 3 p. |
| Info Detail Spesifik | Journal of Marketing |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas |