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The authors explore the psychological and behavioral mechanisms behind dishonesty, particularly in individuals who view themselves as honest. The discussion focuses on the theory of self-concept maintenance and its role in moral decision-making. The paper includes a range of perspectives that critically examine the boundaries of the theory, its empirical findings, and its implications for marketing and behavioral economics. By addressing the nuances of ethical behavior and cognitive dissonance, the commentaries provide valuable insights into the complexities of human morality and the factors that influence dishonest actions in everyday situations.
| Call Number | Location | Available |
|---|---|---|
| JM4508 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | Chicago: American Marketing Association 2008 |
|---|---|
| Edisi | Vol. 45, No. 6 (Dec., 2008), pp. 645-653 |
| Subjek | Marketing research Behavioral Economics Ethical Behavior Moral Licensing Moral Decision Making |
| ISBN/ISSN | 0022-2437 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 9 p. |
| Info Detail Spesifik | Journal of Marketing |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas |