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Distribution Intensity and New Car Choice
The authors develop a new method to assess how changes in the intensity of mature distribution networks-specifically, those in the U.S. automotive industry-might affect consumer choice. They capture distribution intensity by car make (e.g., Honda, Toyota) at the disaggregate level using the exact geographic locations of individual buyers and new car dealers.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JMR4508 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | Chicago: American Marketing Association 2008 |
|---|---|
| Edisi | Vol. 45, No. 4 (Aug., 2008), pp. 473-486 |
| Subjek | Brand choice Marketing strategy Market Coverage Distribution Intensity Automobile Marketing |
| ISBN/ISSN | 0022-2437 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 14 p. |
| Info Detail Spesifik | Journal of Marketing |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas |