Journal of Marketing Research in the New Competitive Journalistic Environment

Deskripsi

This article explores how shifts in the increasingly competitive journalistic environment impact marketing research. With the rise of digital media and new platforms, the journalism industry has undergone significant transformations, influencing how consumers engage with news and information. The study examines the challenges faced by marketing researchers in adapting their strategies to this evolving landscape and emphasizes the importance of understanding the changing media environment in crafting more effective marketing tactics. The author also highlights the role of marketing research in helping companies navigate these changes, focusing on strategies that leverage new media to reach broader audiences.