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Commentaries and Rejoinder to "Does Quality Win? Network Effects versus Quality ...
Reibstein, David J. - , Tellis, Gerard J. - , Yin,...
American Marketing Association (2009)
JMR4602
Artikel Jurnal
PSB lt.dasar - Pascasarja...

Text

Commentaries and Rejoinder to "Does Quality Win? Network Effects versus Quality in High-Tech Markets"

Reibstein, David J. -; Tellis, Gerard J. -; Yin, Eden -; Niraj, Rakesh -; Brown, Jennifer -; Shugan, Steven M. -; Ratchford,, Brian T. -; Rossi, eter E. -; Morgan, John -

This article presents a series of commentaries and a rejoinder regarding the competition between product quality and network effects in high-tech markets. Building on the debate of whether superior quality or a larger user base determines market dominance, several prominent scholars evaluate the conditions under which "better" products win against established standards. The discussion examines the role of path dependence, the impact of first-mover advantages, and the methodology used to measure quality versus network strength. In the rejoinder, the original authors address these critiques, further clarifying the complex dynamics that allow high-quality innovations to overcome the lock-in effects of dominant networks.


Ketersediaan

Call NumberLocationAvailable
JMR4602PSB lt.dasar - Pascasarjana1
PenerbitChicago: American Marketing Association 2009
EdisiVol. 46, No. 2 (Apr., 2009), pp. 150-162
SubjekProduct quality
Path dependence
network effects
Market Evolution
ISBN/ISSN0022-2437
KlasifikasiNONE
Deskripsi Fisik13 p.
Info Detail SpesifikJournal of Marketing
Other Version/RelatedTidak tersedia versi lain
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  • Commentaries and Rejoinder to "Does Quality Win? Network Effects versus Quality in High-Tech Markets"

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