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This article presents a series of commentaries and a rejoinder regarding the competition between product quality and network effects in high-tech markets. Building on the debate of whether superior quality or a larger user base determines market dominance, several prominent scholars evaluate the conditions under which "better" products win against established standards. The discussion examines the role of path dependence, the impact of first-mover advantages, and the methodology used to measure quality versus network strength. In the rejoinder, the original authors address these critiques, further clarifying the complex dynamics that allow high-quality innovations to overcome the lock-in effects of dominant networks.
| Call Number | Location | Available |
|---|---|---|
| JMR4602 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | Chicago: American Marketing Association 2009 |
|---|---|
| Edisi | Vol. 46, No. 2 (Apr., 2009), pp. 150-162 |
| Subjek | Product quality Path dependence network effects Market Evolution |
| ISBN/ISSN | 0022-2437 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 13 p. |
| Info Detail Spesifik | Journal of Marketing |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas |