Tesis
Consumers use metacognitive experiences to draw inferences about the state of their brand understanding but only when these metacognitive experiences are relevant for making this inference. In such situations, metacognitive difficulty can improve brand evaluations because it triggers efforts to restore brand understanding by seizing on available new information.
| Call Number | Location | Available |
|---|---|---|
| JMR4602 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | Chicago: American Marketing Association 2009 |
|---|---|
| Edisi | Vol. 46, No. 2 (Apr., 2009), pp. 222-233 |
| Subjek | Metacognitive Experience Brand understanding Fluency Need for closure Estabilished brands |
| ISBN/ISSN | 0022-2437 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 12 p. |
| Info Detail Spesifik | Journal of Marketing |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas |