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The Strategy and tactics of pricing a guide to profitable decision making 3rd ed

Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.

Ketersediaan

Call NumberLocationAvailable
338.521 NAG sPSB lt.1 - B. Wajib2
Penerbit Upper Saddle River Pearson Education.,
Edisi 3rd ed
Subjek Strategic planning
Price theory
Pricing
ISBN/ISSN 9780130262486
Klasifikasi NONE
Deskripsi Fisik -
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
Lampiran Berkas Tidak Ada Data