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Commentaries and Rejoinder to "Trade-off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study"

This article presents commentaries and a rejoinder to “Trade-off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study.” It examines the role of trade-off aversion in explaining the attraction effect by critically evaluating the study’s theoretical framework, methodology, and interpretation of neural findings. The discussion highlights both the strengths and limitations of using neuroimaging approaches to investigate decision-making mechanisms, and offers conceptual clarifications as well as theoretical implications for future research on preferences, choice context, and underlying cognitive processes.

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