Skripsi
Analisis Pengaruh Influence Attractiveness terhadap Purchase Intention Dimediasi oleh Mimetic Desire dan Brand Attachment: Studi Kasus pada Endorsement Arief Muhammad terhadap Brand Erigo
Analysis of the Influence of Influencer Attractiveness on Purchase Intention Mediated by Mimetic Desire and Brand Attachment: A Case Study of Arief Muhammad's Endorsement of the Erigo Brand
Pengarang:
Muhammad Ichsan Ishak - ; Imam Salehudin (Pembimbing/Promotor) - ; Hapsari setyowardhani (Penguji) - ; Dwi Widiastri (Penguji) -
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