Tesis
Dipengaruhi Siapa? Perbandingan Pengaruh Social Media Influencer dan Organic Customer Terhadap EWOM dan Purchase Intention pada Sandwich Generation
Influenced by Whom? A Comparative Analysis of the Impact of Social Media Influencers and Organic Customers on EWOM and Purchase Intention among the Sandwich Generation
Pengarang:
Ratnasari Murprayana - ; Daniel Tumpal Hamonangan Aruan (Pembimbing/Promotor) - ; Triza Mudita (Penguji) - ; Tengku Ezni Balqiah (Penguji) -
Tidak Tersedia Deskripsi