Gaya APA

Clow, Kenneth E., Baack, Donald. (2012). Integrated advertising, promotion, and marketing communications / Kenneth E. Clow [and] Donald Baack (4th ed). Upper Saddle River: Prentice Hall.

Gaya Chicago

Clow, Kenneth E., Baack, Donald. Integrated advertising, promotion, and marketing communications / Kenneth E. Clow [and] Donald Baack. 4th ed Upper Saddle River: Prentice Hall, 2012. Text.

Gaya MLA

Clow, Kenneth E., Baack, Donald. Integrated advertising, promotion, and marketing communications / Kenneth E. Clow [and] Donald Baack. 4th ed Upper Saddle River: Prentice Hall, 2012. Text.

Gaya Turabian

Clow, Kenneth E., Baack, Donald. Integrated advertising, promotion, and marketing communications / Kenneth E. Clow [and] Donald Baack. 4th ed Upper Saddle River: Prentice Hall, 2012. Print.