Integrated marketing communications in advertising and promotion by Terence A. Shimp

Text

Integrated marketing communications in advertising and promotion by Terence A. Shimp

Shimp, Terence A. - ;

Includes bibliographies, index and tables

Ketersediaan

Call Number	Location	Available
659.1 SHI i	PSB lt.1 - B. Penunjang	2

Penerbit	Mason Thomsosn Higher Education., 2007
Edisi	7th ed.
Subjek	Promotion Marketing communication Advertising
ISBN/ISSN	978003021133
Klasifikasi	NONE
Deskripsi Fisik	xx, 629 p. : chart, ill. ; 28 cm
Info Detail Spesifik	-
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data