Gaya APA

Payne, Adrian, Frow, Pennie. (2013). Strategic customer management : integrating relationship marketing and CRM . Cambridge: Cambridge University Press.

Gaya Chicago

Payne, Adrian, Frow, Pennie. Strategic customer management : integrating relationship marketing and CRM. Cambridge: Cambridge University Press, 2013. Text.

Gaya MLA

Payne, Adrian, Frow, Pennie. Strategic customer management : integrating relationship marketing and CRM. Cambridge: Cambridge University Press, 2013. Text.

Gaya Turabian

Payne, Adrian, Frow, Pennie. Strategic customer management : integrating relationship marketing and CRM. Cambridge: Cambridge University Press, 2013. Print.