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Image of International marketing 10th ed

Text

International marketing 10th ed

Czinkota, Michael R. - ; Ronkainen, Iikka A. - ;

Offers a range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. This text is designed for the undergraduate student with prior exposure to the marketing field.


Ketersediaan

Call NumberLocationAvailable
658.848 CZI iPSB lt.1 - B. Penunjang3
PenerbitSingapore: Cengage Learning 2013
Edisi10th ed
SubjekExport marketing
International marketing
ISBN/ISSN9781133588399
KlasifikasiNONE
Deskripsi Fisikxxxv, 677 p. : chart, ill. ; 28 cm.
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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