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Services marketing : integrating customer focus across the firm

Zeithaml, Valarie A. - ; Bitner, Mary Jo - ; Gremler, Dwayne D. - ;

Includes bibliographies, index and tables


Ketersediaan

Call NumberLocationAvailable
658.8 ZEI sPSB lt.1 - B. Wajib11
PenerbitNew York: McGraw Hill 2009
Edisi5th ed
SubjekMarketing
Service marketing
Service industries
Customer services
ISBN/ISSN9780071263931
Klasifikasi-
Deskripsi Fisikxxviii, 708 p. : chart, ill. ; 25 cm.
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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