Image of Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch

Text

Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch

Includes bibliographie and index

Ketersediaan

Call NumberLocationAvailable
659.1 BEL aPSB lt.1 - B. Wajib5
Penerbit Singapore McGraw-Hill Education (Asia).,
Edisi 10th ed
Subjek Marketing communication
Advertising
Sales promotion
ISBN/ISSN 9789814575119
Klasifikasi -
Deskripsi Fisik xxxvi, 842 p. ; ill. ; 28 cm.
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
Lampiran Berkas Tidak Ada Data