Gaya APA

Perreault, Jr., William D., McCarthy, E. Jerome, Cannon, Joseph P.. (2010). Essentials of marketing : a marketing strategy planning approach (12th ed). New York: McGraw Hill Education (Asia).

Gaya Chicago

Perreault, Jr., William D., McCarthy, E. Jerome, Cannon, Joseph P.. Essentials of marketing : a marketing strategy planning approach. 12th ed New York: McGraw Hill Education (Asia), 2010. Text.

Gaya MLA

Perreault, Jr., William D., McCarthy, E. Jerome, Cannon, Joseph P.. Essentials of marketing : a marketing strategy planning approach. 12th ed New York: McGraw Hill Education (Asia), 2010. Text.

Gaya Turabian

Perreault, Jr., William D., McCarthy, E. Jerome, Cannon, Joseph P.. Essentials of marketing : a marketing strategy planning approach. 12th ed New York: McGraw Hill Education (Asia), 2010. Print.