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Essentials of strategic management : the quest for competitive advantage 3rd ed

Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that’s robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: 1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) It simplifies the task of demonstrating student learning through course embedded assessment; 3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly, 4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.

Ketersediaan

Call NumberLocationAvailable
658.4012 GAM ePSB lt.1 - B. Penunjang1
Penerbit New York McGraw-Hill Higher Irwin.,
Edisi 3rd ed
Subjek Strategic management
Strategic planning
Competitive advantage
Business planning
ISBN/ISSN 9780071318129
Klasifikasi NONE
Deskripsi Fisik xl, 519 p. : ill. ; 26 cm.
Info Detail Spesifik -
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