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Strategy evaluation to develop mortgage business for PT Bank Central Asia, Tbk
Since early 2000s, Indonesian mortgage business continued to record a significant growth, outpacing the growth of overall Indonesian banking system loans. This growth was supported by strong growth in the property sector, which in line with strong housing demand was one of society‟s basic needs. After post financial crisis in 1998, the role of banking system has shifted from initially focus on developer financing to consumer financing. PT Bank Central Asia Tbk ("the Bank" or "BCA") has focused in developing the mortgage business since 2007 by launching several product programs with relatively competitive interest rates and longer tenors compared to the other product programs from competitors. Since 2007, the growth of the Bank‟s mortgage portfolio outpaced the industry and in 2012 the Bank‟s was the market leader for non-subsidized mortgage market. This research put the Bank‟s mortgage business of 2007-2012 under the "Value Innovation" lens of analysis, the Blue Ocean strategy framework developed by Kim & Mouborgne with which the Bank has been able to avoid head-to-head competition. In addition, the Bank has continuously explored other blue oceans in order to stay in less competitive zone in the mortgage business.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| T 032/13 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Jakarta Program Studi Magister Manajemen, Fakultas Ekonomi Universitas Indonesia., 2013 |
|---|---|
| Edisi | - |
| Subjek | Corporate strategy Competition Business strategy Mortgage Blue Ocean strategy Bank Central Asia |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | x, 112 p. : diagr., il. ; 2013 |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |