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Pengaruh celebrity endorsement, product involvement, dan need for cognition terhadap sikap dan minat membeli konsumen
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Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| T 285/12 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Jakarta: Program Studi Magister Manajemen, Fakultas Ekonomi Universitas Indonesia 2012 |
|---|---|
| Edisi | - |
| Subjek | Brands Advertising Purchase intention Consumer attitude Celebrity endorsement Product involvement |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xiv, 136 p. : il, ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |