Gaya APA

McDonald, Malcolm. (2002). Marketing plans : how to prepare them how to use them (5th ed). Burlington: Elsevier Butterworth-Heinemann.

Gaya Chicago

McDonald, Malcolm. Marketing plans : how to prepare them how to use them. 5th ed Burlington: Elsevier Butterworth-Heinemann, 2002. Text.

Gaya MLA

McDonald, Malcolm. Marketing plans : how to prepare them how to use them. 5th ed Burlington: Elsevier Butterworth-Heinemann, 2002. Text.

Gaya Turabian

McDonald, Malcolm. Marketing plans : how to prepare them how to use them. 5th ed Burlington: Elsevier Butterworth-Heinemann, 2002. Print.