Gaya APA

Bursk, Edward C., Chapman, John F.. (1964). Modern marketing strategy edited by Edward C. Bursk; John F. Chapman . New York: New American Library.

Gaya Chicago

Bursk, Edward C., Chapman, John F.. Modern marketing strategy edited by Edward C. Bursk; John F. Chapman. New York: New American Library, 1964. Text.

Gaya MLA

Bursk, Edward C., Chapman, John F.. Modern marketing strategy edited by Edward C. Bursk; John F. Chapman. New York: New American Library, 1964. Text.

Gaya Turabian

Bursk, Edward C., Chapman, John F.. Modern marketing strategy edited by Edward C. Bursk; John F. Chapman. New York: New American Library, 1964. Print.