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Marketing research : an applied orientation 6th ed
Experience the Interaction Between Marketing Research and Marketing Decision-Making
Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.
The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 658.83 MAL m | PSB lt.1 - B. Wajib | 10 |
| Penerbit | Upper Saddle River Pearson Education., 2010 |
|---|---|
| Edisi | 6th ed |
| Subjek | Marketing research |
| ISBN/ISSN | 9780136094234 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 929 p. : chart, ill. ; 28 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |