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Marketing research : an applied orientation 6th ed

Experience the Interaction Between Marketing Research and Marketing Decision-Making
Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.

The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.

Ketersediaan

Call NumberLocationAvailable
658.83 MAL mPSB lt.1 - B. Wajib10
PenerbitUpper Saddle River: Pearson Education
Edisi6th ed
SubjekMarketing research
ISBN/ISSN9780136094234
KlasifikasiNONE
Deskripsi Fisik929 p. : chart, ill. ; 28 cm.
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data