Contoh	Hasil
`ekonomi`	Semua buku dengan kata "ekonomi"
`akuntansi syariah`	Mengandung "akuntansi" dan "syariah"

Operator	Arti	Contoh
`AND`	Semua harus ada	Title "akuntansi" AND Author "kieso"
`OR`	Salah satu	Author "mankiw" OR Author "krugman"
`NOT`	Kecualikan	Subject "ekonomi" NOT Subject "mikro"

Kebutuhan	Cara
Cari buku dengan "Mudarabah" di catatan	Advanced → Notes = `Mudarabah`
Hanya tesis tentang "corporate governance"	Pilih Tesis → ketik `corporate governance`
Cari ISBN tertentu	Advanced → ISBN = `978-602-...`

Tombol	Fungsi
`/`	Fokus ke kolom pencarian
`Ctrl`+`Enter`	Jalankan pencarian
`Alt`+`A`	Buka Advanced Search
`Esc`	Bersihkan kolom pencarian

No. Panggil

658.83 MAL m

Image of Marketing research : an applied orientation 6th ed

Ketersediaan

PSB lt.1 - B. Wajib

10/11

Kode	No. Panggil	Lokasi
257/15	658.83 MAL m	PSB lt.1 - B. Wajib
1217/13	658.83 MAL m	PSB lt.1 - B. Wajib
480/12	658.83 MAL m	PSB lt.1 - B. Wajib
256/15	658.83 MAL m	PSB lt.1 - B. Wajib
0414/09	658.83 MAL m	PSB lt.1 - B. Wajib
479/12	658.83 MAL m	PSB lt.1 - B. Wajib
255/15	658.83 MAL m	PSB lt.1 - B. Wajib
478/12	658.83 MAL m	PSB lt.1 - B. Wajib
254/15	658.83 MAL m	PSB lt.1 - B. Wajib
258/15	658.83 MAL m	PSB lt.1 - B. Wajib
1218/13	658.83 MAL m	PSB lt.1 - B. Wajib

B. Wajib

Marketing research : an applied orientation 6th ed

Pengarang: Malhotra, Naresh K. -

Deskripsi

Experience the Interaction Between Marketing Research and Marketing Decision-Making
Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.

The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.

Informasi Detail

Penerbit	Upper Saddle River: Pearson Education 2010
Edisi	6th ed
Subjek	Marketing research ;
ISBN/ISSN	9780136094234
Deskripsi Fisik	929 p. : chart, ill. ; 28 cm.