Gaya APA

McCarthy, E. Jerome. (1975). Basic marketing: a managerial approach E. Jerome McCarthy (5th ed.). : etaling Jaya Irwin Book Co.

Gaya Chicago

McCarthy, E. Jerome. Basic marketing: a managerial approach E. Jerome McCarthy. 5th ed. : etaling Jaya Irwin Book Co, 1975. Text.

Gaya MLA

McCarthy, E. Jerome. Basic marketing: a managerial approach E. Jerome McCarthy. 5th ed. : etaling Jaya Irwin Book Co, 1975. Text.

Gaya Turabian

McCarthy, E. Jerome. Basic marketing: a managerial approach E. Jerome McCarthy. 5th ed. : etaling Jaya Irwin Book Co, 1975. Print.