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Behavioral and management science in marketing edited by Harry L. Davis and Alvin J. Silk.

Includes bibliographies index and tables

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Penerbit New York John Wiley.,
Edisi -
Subjek Marketing management
Behavioral sciences
ISBN/ISSN 047107179X
Klasifikasi -
Deskripsi Fisik v, 273 p. charts, diagrs. 24 cm.
Info Detail Spesifik -
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