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The Strategy and tactics of pricing a guide to profitable decision making 3rd ed
Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 338.521 NAG s | PSB lt.1 - B. Wajib | 0 |
| Penerbit | Upper Saddle River: Pearson Education 2002 |
|---|---|
| Edisi | 3rd ed |
| Subjek | Strategic planning Pricing |
| ISBN/ISSN | 9780130262486 |
| Klasifikasi | NONE |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |