Gaya APA

McCarthy, E. Jerome. (1978). Basic marketing : a managerial approach E. Jerome McCarthy (6th ed). Homewood: Irwin.

Gaya Chicago

McCarthy, E. Jerome. Basic marketing : a managerial approach E. Jerome McCarthy. 6th ed Homewood: Irwin, 1978. Text.

Gaya MLA

McCarthy, E. Jerome. Basic marketing : a managerial approach E. Jerome McCarthy. 6th ed Homewood: Irwin, 1978. Text.

Gaya Turabian

McCarthy, E. Jerome. Basic marketing : a managerial approach E. Jerome McCarthy. 6th ed Homewood: Irwin, 1978. Print.