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Image of Islamic marketing : understanding the socio-economic, cultural, and politico-legal environment

Text

Islamic marketing : understanding the socio-economic, cultural, and politico-legal environment

Nestorovic, Cedomir - ;

This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. The author emphasizes that it is ineffectual to elaborate the distribution and promotion strategies if the market does not exist in terms of purchasing power or demographics, if potential consumers do not believe that products and services answer their needs and demands or if there are political and legal barriers to companies wanting to enter these markets. The book offers detailed insights into the economic, socio-cultural, and politico-legal environment in the Muslim world, which are essential for marketers to understand and form the foundations of effective marketing strategies.


Ketersediaan

Call NumberLocationAvailable
658.800917 ISLPSB lt.1 - B. Wajib1
PenerbitNew York: Springer Heidelberg 2016
Edisi-
SubjekMarketing
Islam
Environment
Religious aspects
Islamic countries
ISBN/ISSN9783319327525
KlasifikasiNONE
Deskripsi Fisikxxiv, 247 p. : ill. ; 24 cm.
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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