Gaya APA

Mullins, John W., Walker, Orville C.. (2011). Marketing strategy : a decision-focused approach (7th ed). New York: McGraw Hill.

Gaya Chicago

Mullins, John W., Walker, Orville C.. Marketing strategy : a decision-focused approach. 7th ed New York: McGraw Hill, 2011. Text.

Gaya MLA

Mullins, John W., Walker, Orville C.. Marketing strategy : a decision-focused approach. 7th ed New York: McGraw Hill, 2011. Text.

Gaya Turabian

Mullins, John W., Walker, Orville C.. Marketing strategy : a decision-focused approach. 7th ed New York: McGraw Hill, 2011. Print.