Pengaruh brand credibility terdapat perceived quality, perceived risk. informati...

Roberto AB - , Rachmadi A. Triyono (Pembimbing/Pro...

Magister Manajemen FEUI (2006)

T 377/06

Tesis

PSB lt.2 - Karya Akhir

Text

Pengaruh brand credibility terdapat perceived quality, perceived risk. information cost saved serta brand choice : suatu studi empiris pada kategori produk Ponsel dan minuman energi di Jakarta

Roberto AB -; Rachmadi A. Triyono (Pembimbing/Promotor) -

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Ketersediaan

Call Number	Location	Available
T 377/06	PSB lt.2 - Karya Akhir	1

Penerbit	Jakarta: Magister Manajemen FEUI 2006
Edisi	-
Subjek	Marketing management Telecommunication industry Brand credibility Brand choices
ISBN/ISSN	-
Klasifikasi	-
Deskripsi Fisik	x, 140 p., 170 p. : diagr. : 29 cm & lamp
Info Detail Spesifik	-
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data