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Pengaruh brand credibility terdapat perceived quality, perceived risk. information cost saved serta brand choice : suatu studi empiris pada kategori produk Ponsel dan minuman energi di Jakarta
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Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| T 377/06 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Jakarta: Magister Manajemen FEUI 2006 |
|---|---|
| Edisi | - |
| Subjek | Marketing management Telecommunication industry Brand credibility Brand choices |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | x, 140 p., 170 p. : diagr. : 29 cm & lamp |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |