Text
Promotional strategy : managing the marketing communications process James F. Engel, Martin R. Warshaw [and] Thomas C. Kinnear
Includes bibliographies, index and tables.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 658.82 ENG p | PSB lt.1 - B. Wajib | 1 |
| Penerbit | Homewood Richard D. Irwin., 1979 |
|---|---|
| Edisi | 4th ed |
| Subjek | Marketing |
| ISBN/ISSN | 256021562 |
| Klasifikasi | - |
| Deskripsi Fisik | xiv, 755 p. charts, diagrs., ill. 24 cm & append. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |