Gaya APA

Cravens, David W., Piercy, Nigel F.. (2013). Strategic marketing (10th ed). New York: McGraw Hill.

Gaya Chicago

Cravens, David W., Piercy, Nigel F.. Strategic marketing. 10th ed New York: McGraw Hill, 2013. Text.

Gaya MLA

Cravens, David W., Piercy, Nigel F.. Strategic marketing. 10th ed New York: McGraw Hill, 2013. Text.

Gaya Turabian

Cravens, David W., Piercy, Nigel F.. Strategic marketing. 10th ed New York: McGraw Hill, 2013. Print.