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Advertising & IMC : principles & practice 9th ed
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.
The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 659.1 MOR a | PSB lt.1 - B. Wajib | 2 |
| Penerbit | Boston: Prentice Hall 2012 |
|---|---|
| Edisi | 9th ed |
| Subjek | Advertising |
| ISBN/ISSN | 9780132163644 |
| Klasifikasi | NONE |
| Deskripsi Fisik | xxviii, 657 p. : ill. ; 29 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |