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Global marketing management 8th ed
For courses in International Marketing and Global Marketing.This is the leading MBA text in international marketing—with comprehensive cases.
Global Marketing Management, Eighth Edition, presents the latest developments in global marketing within the context of the whole organization, making internal and external connections where appropriate for a deeper understanding of global business from a managerial point of view.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 658.8 KEE g | PSB lt.1 - B. Wajib | 5 |
| Penerbit | Harlow: Pearson Education 2014 |
|---|---|
| Edisi | 8th ed |
| Subjek | Marketing management Export marketing |
| ISBN/ISSN | 9780136157397 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 479 p. : ill. ; 26 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |