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Perspectives on strategic marketing management Roger A. Kerin [and] Robert A. Peterson

Includes bibliographies, and tables

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Penerbit Boston Bostom Allyn and Bacon.,
Edisi 2nd ed.
Subjek Marketing management
ISBN/ISSN 205079229
Klasifikasi -
Deskripsi Fisik ix, 483 p. diagrs. 23 cm.
Info Detail Spesifik -
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