Text
Consumer behavior 11th ed
For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 658.8342 SCH c | PSB lt.1 - B. Wajib | 9 |
| Penerbit | Harlow: Pearson Education 2015 |
|---|---|
| Edisi | 11th Global ed. |
| Subjek | Marketing management Consumer behaviour Motivation |
| ISBN/ISSN | 9780273787136 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 492 p. : ill. ; 28 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |