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Consumer behavior : concepts and applications David L. Loudon [and] Albert J. Della Bitta

Includes bibliographies and index.

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Penerbit New York McGraw Hill.,
Edisi 2nd ed
Subjek Consumer behavior
ISBN/ISSN 70387583
Klasifikasi -
Deskripsi Fisik xix, 727 p. diagr. 24 cm
Info Detail Spesifik -
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