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Media planning dan implementasinya
In Initial Public Offering process, there is a phenomenon called underpricing which means that closing price in first trading day in secondary market is higher than the offering price. Many theory try to explain the reason why this phenomenon exist and one of the theory is signalling theory. In this theory, good firm try to diferentiate themselves from ?bad firm? and they use the degree of underpricing because they think that ?bad? firm can?t imitate this strategy. Characteristics of good firm are high rate of underpricing, followed by high net income and good quality of dividend. This reseach try to find the relationship between underpricing in IPO with Net Income on first year after IPO and the first dividend quality. The quality of dividend reflected by dividend yield and time needed by the firm to announce the dividend payment since their IPO date. The result is inconsistent with the signalling theory because good firm with high net income and better dividend quality have lower underpricing rate than ?not good? firm. .
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 5470 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Fakultas Ekonomi Universitas Indonesianversitas Indonesia 2006 2006 |
|---|---|
| Edisi | - |
| Subjek | Implementation Marketing communicatuion Media planning |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | iv, (48 p.) : diagram. ; 29 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |