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Analisis interaksi tiga arah product-country image, product involvement dan product origin congruence terhadap behavior intention : (studi pada industri fashion)
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Call Number | Location | Available |
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T 556/12 | PSB lt.2 - Karya Akhir | 1 |
Penerbit | Depok Program Pascasarjana Ilmu Manajemen, Fakultas Ekonomi Universitas Indonesia., 2012 |
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Edisi | - |
Subjek | Consumer behaviour Behavioral intention Country of origin Product involvement Product country image Fashion industry |
ISBN/ISSN | - |
Klasifikasi | - |
Deskripsi Fisik | xii, 107 p. : il, ; 30 cm |
Info Detail Spesifik | - |
Other Version/Related | Tidak tersedia versi lain |
Lampiran Berkas | Tidak Ada Data |