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Marketing management analysis, planning, implementation, and control 8th ed
This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 658.8 KOT m | PSB lt.1 - B. Wajib | 1 |
| 658.8 KOT m | PSB lt.1 - B. Penunjang | 1 |
| Penerbit | Englewood Cliffs: Prentice Hall 1994 |
|---|---|
| Edisi | 8th ed |
| Subjek | Marketing management |
| ISBN/ISSN | 130980056 |
| Klasifikasi | NONE |
| Deskripsi Fisik | xxix, 801 p. graphics, charts, diagrs., ils. 26 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |