Gaya APA

Lovelock, Christopher, Wirtz, Jochen, Keh, Hean Tat. (2002). Service marketing in Asia : managing people, technology and strategy . Singapore: Prentice Hall.

Gaya Chicago

Lovelock, Christopher, Wirtz, Jochen, Keh, Hean Tat. Service marketing in Asia : managing people, technology and strategy. Singapore: Prentice Hall, 2002. Text.

Gaya MLA

Lovelock, Christopher, Wirtz, Jochen, Keh, Hean Tat. Service marketing in Asia : managing people, technology and strategy. Singapore: Prentice Hall, 2002. Text.

Gaya Turabian

Lovelock, Christopher, Wirtz, Jochen, Keh, Hean Tat. Service marketing in Asia : managing people, technology and strategy. Singapore: Prentice Hall, 2002. Print.