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McDonald, Malcolm, Leppard, John W.. (1993). Marketing by matrix 100 practical w ays to improve your strategic and tactical marketing Malcolm McDonald & John W. Leppard . Lincolnwood: NTC Business Books.

Gaya Chicago

McDonald, Malcolm, Leppard, John W.. Marketing by matrix 100 practical w ays to improve your strategic and tactical marketing Malcolm McDonald & John W. Leppard. Lincolnwood: NTC Business Books, 1993. Text.

Gaya MLA

McDonald, Malcolm, Leppard, John W.. Marketing by matrix 100 practical w ays to improve your strategic and tactical marketing Malcolm McDonald & John W. Leppard. Lincolnwood: NTC Business Books, 1993. Text.

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McDonald, Malcolm, Leppard, John W.. Marketing by matrix 100 practical w ays to improve your strategic and tactical marketing Malcolm McDonald & John W. Leppard. Lincolnwood: NTC Business Books, 1993. Print.