Gaya APA

Zikmund, William G.. (1991). Exploring marketing research William G. Zikmund (4th ed). Chicago: The Dryden Press.

Gaya Chicago

Zikmund, William G.. Exploring marketing research William G. Zikmund. 4th ed Chicago: The Dryden Press, 1991. Text.

Gaya MLA

Zikmund, William G.. Exploring marketing research William G. Zikmund. 4th ed Chicago: The Dryden Press, 1991. Text.

Gaya Turabian

Zikmund, William G.. Exploring marketing research William G. Zikmund. 4th ed Chicago: The Dryden Press, 1991. Print.