Text
Promotion management and marketing communitions Terence A. Shimp
Includes index and tables
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 658.82 SHI p | PSB lt.1 - B. Penunjang | 1 |
| Penerbit | Chicago: The Dryden Press 1990 |
|---|---|
| Edisi | 2nd ed |
| Subjek | Sales promotion |
| ISBN/ISSN | 3226432 |
| Klasifikasi | - |
| Deskripsi Fisik | xxi, 647 p. graphics, charts, diagrs., ill 24 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |