Gaya APA

Walker, Orville C., Larreche, Jean-Claude. (1992). Marketing strategy : planning and implementation Orville C. Walker, Harper W. Boyd and Jean-Claude Larreche . Homewood: Irwin.

Gaya Chicago

Walker, Orville C., Larreche, Jean-Claude. Marketing strategy : planning and implementation Orville C. Walker, Harper W. Boyd and Jean-Claude Larreche. Homewood: Irwin, 1992. Text.

Gaya MLA

Walker, Orville C., Larreche, Jean-Claude. Marketing strategy : planning and implementation Orville C. Walker, Harper W. Boyd and Jean-Claude Larreche. Homewood: Irwin, 1992. Text.

Gaya Turabian

Walker, Orville C., Larreche, Jean-Claude. Marketing strategy : planning and implementation Orville C. Walker, Harper W. Boyd and Jean-Claude Larreche. Homewood: Irwin, 1992. Print.